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The tipping platform for Influencers

by with 4 Comments Influencer Marketing

Before diving straight into the tipping platform that will be discussed in this blog post let’s explore influencer and influencer marketing. These days influencer marketing has significant power in the digital marketing sector. It seems to be taking over social media marketing and gaining popularity. Influencer marketing is closely related to the word of mouth marketing but it does not rely solely on specific recommendations.

What is an influencer? 

Influence is defined as the capacity to have an effect on the character, development, or behavior of someone or something. An influencer is a person with the ability to influence buyers of a product or service by promoting it on social media. Influencers can originate from a wide range of locations. Any private, group, brand name, or place could possibly be an influencer. 

What is influencer marketing? 

Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. But it doesn’t just involve celebrities. Influencer marketing involves a brand collaborating with an online influencer to market one of its product or services. Engaged audiences typically follow these content developers. Marketing to them through out various social media platforms allows your company to extend the scope, enhance brand name awareness, and generate brand-new leads for your sales funnel through buyer personalities. You can utilize influencer marketing as either a standalone tool or as a means to promote your additional marketing operations.

Some of the benefits of influencer marketing include: 

  • Boost brand awareness & reach 
  • Boost credibility & trust
  • Mutually beneficial partnerships
  • Enriched content strategy 
  • Boost SEO &  RIO
  • Affordability 

 

Jami

Jami is a platform for individuals, content creators, businesses, and charities to easily support and stage their works. It focuses on allowing users to create a  one-stop-shop link that displays all your links in one place. It focuses on allowing individuals to have one link to showcase, share, and ultimately monetize their works. It is a great tool for content creators since it allows them to create only one link to their microsite where you place unlimited links and also accepted payments. With Jami, they can add a unique Jami URL to all the platforms and places you find your audience. Then use that QR code to drive offline traffic online. 

Advantages of Jami include: 

  • simplify the way you share multiple links
  • allows users to collect money 
  • can be used to accept tips, crowdfunding, and donations
  • can be used on platforms like:
      • Social Media 
      • Email signatures, 
      • Video descriptions
      • live streams
      • Webinars 
      • QR codes

How does it work? 

Jami lets you share your Jami link on all of your social media platforms and allows your followers to easily view and engage with your important content. Moreover, by using QR codes to display your Jami link in offline places you can drive online traffic to your links as well. 

 

For more interesting blog topics like this head to our blog page here.

Onlinelearning

Online learning platforms in Ethiopia

by with 1,006 Comments Education

Online learning also referred to as e-learning has become the most preferred and easy way of learning to acquire knowledge. Online learning refers to instruction that is delivered electronically through various multimedia and internet platforms. To implement this process an online learning platform, which is a web-based software application proving a virtual environment for learning and teaching is required. It allows instructors and students to interact with each other and access educational materials through the internet without benign physically present. They can be used for formal education, training, and professional development. 

In Ethiopia, there are many emerging e-learning platforms like the ones mentioned above, that are indigenous and rich with a variety of courses. They provide learners with great flexibility, access to educational resources, support,  and new means of interaction. Some of the promising online learning platforms are listed below:

1. ALX

ALX is a leading technology training provider, built to accelerate the careers of young Africans through the technology and professional skills that enable them to thrive in the digital economy. It provides a wide range of training along with its partners – Mastercard Foundation and The Room and provides certification upon completion. ALX has now its own space in Ethiopia, and it is being used by many of the youth in the country to enhance their skills. There are plenty of programs that tach tech skills at ALX. It aims to develop well-rounded tech professionals who are equipped with both the technical proficiencies and soft skills that will enable them to thrive in the future of work.

2. Muyalogy

Muyalogy is another online learning platform that recently emerged, It is an innovative full-service learning platform that produces, markets, and manages online courses in a variety of fields, such as photography, Design, Digital marketing, Cake decoration, … etc. The platform is accessible via web and mobile applications, making it easy to access the course at any given time, from anywhere.

3. Gebeya Traning

Gebye Training is providing a software engineering and IT training academy in Africa, It aims to produce African IT talent and provide online training programs like web, mobile development, graphics, and digital marketing. 

There are also other online learning platforms that offer courses on their e-learning platforms. Some of the learning platforms that offer a wide range of courses and programs include: 

  • Coursera
  • Udemy
  • Edx
  • Khan Academy
  • Skillshare

If you like this blog be sure to check more of our content on our blog page here. 

Digital marketing agenc in ethiopia title (4)

Future of the Workplace

by with 116 Comments Technology

How Technology is Changing the Workplace

These days the workplace has become unrecognizable compared to 10, or 20 years ago. We have come a long way from the small cubicle-ruled office layouts designed around the traditional 9-5 workday, with fixed workstations and little flexibility. Back then employees typically worked on desktop computers and relied on landline phones, fax machines, and paper documents to communicate or collaborate.

How about now?

With several advanced technologies arising, the workplace today is much more flexible and dynamic. Technology has transformed workflow, communication, and overall employee well-being through numerous innovations such as mobile devices, cloud computing, video conferencing, and more. These, in turn, have enabled remote work and flexible schedules to be possible. The physical office has been bombarded with changes that encourage collaboration and social interactions, like having open-plan layout designs and break areas.

In the technologically-advanced business landscape, employees have easy access to unlimited cloud-based data and the capacity to communicate across the world at the speed of light. Companies that are seriously thinking of growing are already leveraging technological innovation to run, scale, and quickly adapt their business.  The following are some of the ways in which technology is navigating the workplace to greater efficiency. 

1. Enhancing transparency in communication

As transparency in communication is a crucial factor for team productivity, companies are investing in software and tools that enhance team communication. These days, there are various technologies that eliminate the issues that may occur from a lack of transparency. The current market provides various options like video conferencing apps, team chats, and other business tools for significant improvements in internal communication. Here are some tools that boost transparent communication: 

    • Zoom: This is a video conferencing tool allowing teams to have meetings from any location in the world. It provides various features that aid in presentation such as screen sharing, and also chat box.
    • Google Meet: is another video conferencing tool similar to Zoom. it enables teams that are located at different places to have face-to-face meetings easily. 
    • Google Drive is a cloud-based storage platform that provides transparency by allowing teams to collaborate on documents, spreadsheets, and presentations. Files owners can give access to team members they want to share or collaborate with. 
    • Slack: is a tool that allows teams to communicate instantly in an online workspace through channels on different topics. It also enables direct messaging, and file sharing among team members.
    • Asna: is a project management tool for teams to collaborate on different projects and track their tasks. This tool enforces transparency by showcasing the project status and deadlines.
    • Trello This is another project management tool that helps to maintain workflow by allowing users to create boards and cards for different projects.

2. Automation tools for the workplace:

Eliminating repetitive tasks can help businesses save time, effort, and other resources to become more efficient. Technology allows firms to execute monotonous tasks/assignments a lot more quickly and easily. Some of the automation tools are: 

    • Robotic Process Automation(RPA): is a software technology that mimics repetitive back-office tasks, such as extracting data, form filling, data entry, moving files …etc
    • Workflow automation: it uses software to complete and automate business activities such as content creation, management, and task assignment.
    • Marketing automation: is software that handles routine marketing tasks for people. It helps organizations by automating their marketing tasks such as email marketing, social media management, and lead generation.

3. Improving Employee Engagement

Sometimes, even the most lively employees can feel detached and burnt out from their jobs. This scenario results from employees working in tiny cubicles, usually doing repetitive tasks without any support. Technological tools can dramatically boost collaboration, communication, and flexibility to shake up tedious workplace routines. The following are some technology tools that will foster a positive company culture.

  • Communication Tools: These are the obvious means for employee engagement and there are several tools available, like the ones mentioned above. 
  • Employee Recognition tools: can help increase the morale and motivation of employees, by giving each other recognition or appreciation for their work. Tools such as Bonusly and Kudos are good examples. 
  • Learning and Development tools: Online learning platforms like Udemy, and LinkedIn Learning which has various courses and certifications that employees can use to enhance their knowledge and skills. 

4. Increasing Felxiablilty

When environments shift and change comes knocking, technology makes the workforce capable of maintaining optimal performance. During crises like the coronavirus pandemic, teams proved that it’s possible to work outside the traditional limits of workplace settings effectively.

Using technology, remote workers can participate in team communications, collaborate with team members, and draft solutions. Even when employees are thousands of miles away, they’re able to perform necessary routine tasks. Some of the tools that help to achieve this include: 

  • Cloud-based collaboration tools
  • Project management tools
  • Remote Desk Applications 
  • Video Conferencing tools 

5. Boost Time Tracking

The latest technology enables individual employees to navigate their personal hierarchy of goals more efficiently. It facilitates setting productivity trends across teams, employees, and even the whole organization. Moreover, tracking and monitoring employee performance can promote healthy competition between workers. Some of the workplace tools that help boost time tracking include: 

  • Productivity tools help employees in managing their time effectively by tracking activities for them and providing them with useful insights on how they can optimize work. Tools like FOcus@Will and RescueTime can be mentioned as examples. 
  • Project management tools that include time-tracking features can assist employees in tracking the time they spend on specific tasks and also, help managers monitor their progress on projects. There are tools like Jira and Asana that can do just that.

For more workplace tools you can look through this post.

below are the important digital marketing steps :

Steps of Digital Marketing

by with 5 Comments Digital Marketing

Digital marketing is the process of promoting products or services through various digital channels. And there are important steps to be mindful of when using digital marketing to promote your business online. The demand for digital marketing services is growing rapidly, with more businesses comprehending the importance of having a digital presence. On that note, below are the important digital marketing steps : 

Here is a great blog post on marketing research 

1. Market Research

Digital marketing plays an integral part in business as it offers a more efficient way of marketing compared to its traditional counterpart. With the right digital marketing plan, businesses can get ahead of the competition and reach their target customers. Therefore, conducting extensive market research is vital to form a sound digital marketing strategy. It will help in delivering the right message, to the right audience, using the right channel. 

Market research allows you to meet your buyers where they are. As our world (both digital and analog) becomes louder and demands more and more of our attention, it proves invaluable for the success of your business. By understanding your buyer’s problems, pain points, and desired solutions, you can craft your product or service accordingly to naturally appeal to them. You can also use marketing research to aid in market development strategy, once you’re ready to expand your business

The market research also provides insight into a wide variety of things that impact your bottom line,
including:

  • Where do your target audience and current customers conduct their product or service research
  • Which of your competitors does your target audience reach out to for information, options, or purchases
  • What’s trending in your industry in the eyes of your buyer
  • Who makes up your market and what are their challenges
  • What influences purchases and conversions among your target audience
  • What are consumer’s attitudes about a particular topic, pain, product, or brand
  • What is the attitude about pricing for a particular product or service
  • Is there a demand for the business initiatives you’re investing in, that indicates unaddressed or underserved customer needs that could be a lead.

Ultimately, market research allows you to get information from a larger sample size of your target
audience, eliminating bias and assumptions so that you can get to the heart of consumers. As a result, you can make better business decisions by knowing the bigger picture. 

Here is a great blog post on marketing research 

2. Competitive Analysis

A competitive analysis is a strategy that involves researching major competitors to gain insight into their products, sales, and marketing tactics. Implementing stronger business strategies, warding off competitors, and capturing market share are just among the few benefits of conducting a competitive market analysis.

Competitive analysis can help you learn the ins and outs of how your competition works, and identify potential opportunities where you can outperform them. It also enables you to stay at the top of industry trends and ensure your product is consistently meeting and exceeding industry standards.

When starting a competitor analysis, make sure to utilize the free tools available online. Start with search engines, which can offer the most immediate answers.

Simply search for your key terms and make note of:

  • who appears in the top results on search engines for your product or service?
  • what messaging they use on their social media.
  • which keywords appear on their website, that is, what words are they using in the page
    titles on their website, and

Also, stay up to date with competitors’ activity by signing up to alert systems. Free tools like Google Alerts show you who is talking about certain topics online. Try setting up alerts for key products or services, as well as your own business and competitor names. You’ll then receive notifications when the terms you enter are discussed online. This will enable you to see how your business compares. 

Here are some free online tools that will come in handy for competitive analysis.

3. Identify the Target audience

Your target audience is the specific group of consumers most likely to want your product or service. They may be specified by age, gender, income, location, interests, Employment, or a number of other factors.
This information helps understand the customer and how they make purchase decisions. Targeting a specific audience will help your marketing campaigns reach the right people who will relate most to your company’s message and products.


It is important to have a customer-centered view when it comes to taking a business online,  and think about the customers’ needs by putting yourself in their shoes. Ask the following question: 

  • Which channels do they use most?
  • How do you engage differently with them online and offline?

By clearly identifying your target audience you will be able to ensure and measure your digital marketing campaign success. 

4. Set goals/objectives

5. Define specific strategy

A digital marketing strategy is a set of planned actions to be performed online to reach specific business goals. Clearly defining strategy helps in navigating more consciously and confidently in implementing your strategy. 

Benefits of having a digital marketing strategy

  • It motivates you to learn more as it initiates you to think through every aspect of your business when you are developing a digital marketing plan. You also have to thoroughly analyze your audience, competitors, trends, and neighboring niches to create a polished and up-to-date digital marketing strategy. Developing a plan is an amazing chance to get more in-depth knowledge of your business
  • It provides real data about what works well for your business or brand and what does not after implementing your data.
  • It structures your actions and avoids the chaos of making blind decisions made without having a plan to follow.
  • It helps to increase ROI since your actions are structured there will be fewer mistakes. With a well-crafted plan, you will be able to detect your weaknesses, predict problems, and quickly react to them. This will help save time, money, and effort.

There’s no one-size-fits-all approach to developing a digital marketing strategy. But here is a general step that is taken in developing a digital marketing strategy.

Steps to Creating a digital marketing strategy:

  1. Define your goals 
  2. Identify your target audience and gather information 
  3. Select your digital marketing channels
  4. Develop content strategy 
  5. SEO(search engine optimization)
  6. Monitor and measure your results
  7. Evaluate and optimize your campaigns

6. Determine evaluation methods

When marketing your business online, it’s important to use the data and metrics available to evaluate how your online activities are performing. Key Performance Indicators (KPIs) are quantifiable measurements used to focus attention on the metrics most important to meet business goals. It is also useful in helping a team understand how progress will be tracked and measured.
There are many ways to construct KPIs, but they should all be measurable, practical, achievable, and provide direction. When you consider your business or the business you work for, remember that a KPI can be anything that gets you closer to achieving your goal. It is important to evaluate both KPI results and the KPIs themselves on a regular basis and respond to the data accordingly.
 

Overall, when it comes to setting goals and KPIs in a business environment, ensure that they’re specific, measurable, attainable, relevant, and have the forward-thinking to help you achieve your long-term plan. It is useful to take some time to think about the KPIs you would set, and how you could measure them in advance to get closer to your goals.

If you want tips on digital marketing for small businesses check this blog post.

Digital marketing agenc in ethiopia title (1)

Digital Marketing Tips for Small Business

by with 6 Comments Digital Marketing

As a result of technological advancement, there is rapid growth in internet users around the world. Small businesses need to cultivate this change to their advantage and steer clear of common pitfalls, by implementing digital marketing strategies that fit their business goals. Digital marketing is essential to succeed in today’s digital age. It offers many benefits over traditional advertising by allowing brands to use their resources effectively and digitally empower them to ultimately reach their target customers.


To find out about digital marketing agencies in Ethiopia check this blog.

Here are some useful digital marketing tips

Start with a strong foundation

When building a digital marketing strategy, it’s important to start with a strong foundation. And it primarily should focus on understanding your audience and strategizing how you might achieve your business goals. Also clearly identifying your business goal is vital in reaching your target customers.

Use social media platforms

Using social media platforms like Facebook, Instagram, Twitter, and YouTube is essential to reach your target audience. By posting attractive content, offers, and promotions. on these platforms, you can interact with your audiences effectively.

Use content marketing

Content marketing is a great way to attract and engage your target audience. By creating engaging content that resonates with your customers, businesses can grow their customer base and increase brand awareness. Creating attractive content that is up to date with the latest trends, is important to interact with your customer and keep your brand in their minds.

Use email marketing

Using email marketing is an effective way to connect with your target audience by promoting your products or services and driving your conversion rate up. It is a cost-effective means to get your customers to commit and keep them updated.

Use pay-per-click advertising (PPC)

This can also be an effective way to generate leads and sales for your business. As a business advertising your products or services, you will be charged when a user clicks on your ad. This is why it is called pay-per-click advertising.  It is quite effective as it provides your business with measurable means to track the success of each advertising campaign you have launched and also, target your audience based on demographics, location, and interest.

Integrating all these elements into your digital marketing strategy will boost your business’s online presence and attract your target audience effectively. 

For more detailed insights on the importance of digital marketing for small businesses be sure to check this out.

Digital marketing agenc in ethiopia title

Digital Marketing Agencies in Ethiopia

by with 54 Comments Digital Marketing

Digital Marketing Agencies in Ethiopia

As a relatively recent addition to Ethiopia’s business landscape, Digital marketing is gradually catching on. Overcoming obstacles such as low levels of digital literacy among the general population, restricted internet availability, and shortage of expert personnel has been a challenge for the industry in the past. Nevertheless, with increased demand from consumers and businesses alike seeking professional assistance concerning digital marketing services, several agencies have surfaced to address these needs.

The initiative of the Ethiopian government to expand the country’s telecommunication infrastructure through the construction of a national fiber optics network, in 2005, marked the growth of digital marketing in Ethiopia. This led to several mobile and internet users In 2021, the number of mobile users grew to more than 23 million. Additionally, the increasing presence of social media platforms like Facebook, Telegram, and Twitter was among the driving force behind the growth of digital marketing in Ethiopia.

Currently, there are several digital marketing agencies in Ethiopia that strive to provide excellent services  to their clients  The following are some of the promising digital marketing agencies found in Ethiopia

 

1. Zeleman Communication

Zeleman Communication is full-service communication, advertising, and digital marketing agency that was founded in 2005 by award-winning filmmaker Zelalem Woldemaian. The company specializes in: 

  • Production
  • Social media marketing, 
  • Analysis
  • Digital innovation 
  • SEM(Search engine marketing )

This company has an experienced team of professionals that have worked with several companies from various industries, such as Aura, Cocoa Cola, Nestle, and Safaricome.

2. 251 Communications

251 communication  is a fully-fledged communications and public relations firm that provides services for its international and local clients. It is located here in Addis Ababa and also has offices located in Washington DC. The services provided include: 

  • Marketing
  • PR & Media 
  •  Design 
  • Consumer Insights 
  • OOH production 

The company has worked with various local and international clients in promoting business digitally. Some of the clients include BUNA PEN, MTN, USAID, WESTERN UNION, COCA-COLA,

3. Yegna Developers

  1. Yegna Developers is a digital marketing and web design company in Ethiopia. It was founded by Naod Yeshiwas in 2020, and it’s proven by an international analyzer GTmextrix. The services offered include: 
  • Web Hosting 
  • Website Designing 
  • Mobile App Development 
  • Graphics Designing 
  • Social media paid Ads and Google Advertising

4. Kirnfud Digitals

Kirnfud Digitals is a digital marketing firm that is dedicated to serving clients by providing digital marketing services to increase the visibility, market share, and revenue of brands in Ethiopia. It was founded in 2018. Some of the services it provides include: 

  • Social Madia Marketing 
  • Branding & Graphics Design
  • Web & App Development 
  • Influencer Marketing 
  • SEO
  • Consultancy 
  • Campaign Management 

Kirunfid has worked with Habesha beer, LinkedUP, Hiking, and more. There is more information on their works on their website here.

5. Digital Addis

Digital Addis is a creative digital agency in Ethiopia that specializes in innovative conceptions. It was originally founded in 2010 and had been providing services to various companies it was later reestablished to give specialized services under the name Digital Addis. The services provided include : 

  • Branding 
  • Web Hosting 
  • Web development 
  • 3D modeling 
  • Animation 
  • Marketing 
  • Google listing 
  • Video production 

6. Digital Construct

Digital Construct Is an innovative agency providing digital marketing services including website development and digital products that are AI centered. Their team of experts is dedicated to providing businesses with the tools they need to succeed in today’s digital age. Their attention to detail and expertise has earned them a reputation for excellence, making them the go-to choice for businesses of all sizes. This agency offers the following services:

  • Social media marketing
  • Content marketing 
  • Creative video production 
  • Search engineer optimization
  • Influencer management 
  • web design and development 

Despite being a newcomer to the scene, Digital Construct has already made a name for itself by working with some of the biggest names in Ethiopia, including Ethio-telecom/Telebirr, Abyssinia Bank, and others.

Even though, it is still relatively small compared to other countries in this industry, digital marketing in Ethiopia has a significant potential for growth and development.

Be sure to check out our latest blog post here