Digital Marketing Agencies in Ethiopia
As a relatively recent addition to Ethiopia’s business landscape, Digital marketing is gradually catching on. Overcoming obstacles such as low levels of digital literacy among the general population, restricted internet availability, and shortage of expert personnel has been a challenge for the industry in the past. Nevertheless, with increased demand from consumers and businesses alike seeking professional assistance concerning digital marketing services, several agencies have surfaced to address these needs.
The initiative of the Ethiopian government to expand the country’s telecommunication infrastructure through the construction of a national fiber optics network, in 2005, marked the growth of digital marketing in Ethiopia. This led to several mobile and internet users In 2021, the number of mobile users grew to more than 23 million. Additionally, the increasing presence of social media platforms like Facebook, Telegram, and Twitter was among the driving force behind the growth of digital marketing in Ethiopia.
Currently, there are several digital marketing agencies in Ethiopia that strive to provide excellent services to their clients The following are some of the promising digital marketing agencies found in Ethiopia
Zeleman Communication is full-service communication, advertising, and digital marketing agency that was founded in 2005 by award-winning filmmaker Zelalem Woldemaian. The company specializes in:
- Production
- Social media marketing,
- Analysis
- Digital innovation
- SEM(Search engine marketing )
This company has an experienced team of professionals that have worked with several companies from various industries, such as Aura, Cocoa Cola, Nestle, and Safaricome.
251 communication is a fully-fledged communications and public relations firm that provides services for its international and local clients. It is located here in Addis Ababa and also has offices located in Washington DC. The services provided include:
- Marketing
- PR & Media
- Design
- Consumer Insights
- OOH production
The company has worked with various local and international clients in promoting business digitally. Some of the clients include BUNA PEN, MTN, USAID, WESTERN UNION, COCA-COLA,
- Yegna Developers is a digital marketing and web design company in Ethiopia. It was founded by Naod Yeshiwas in 2020, and it’s proven by an international analyzer GTmextrix. The services offered include:
- Web Hosting
- Website Designing
- Mobile App Development
- Graphics Designing
- Social media paid Ads and Google Advertising
Kirnfud Digitals is a digital marketing firm that is dedicated to serving clients by providing digital marketing services to increase the visibility, market share, and revenue of brands in Ethiopia. It was founded in 2018. Some of the services it provides include:
- Social Madia Marketing
- Branding & Graphics Design
- Web & App Development
- Influencer Marketing
- SEO
- Consultancy
- Campaign Management
Kirunfid has worked with Habesha beer, LinkedUP, Hiking, and more. There is more information on their works on their website here.
Digital Addis is a creative digital agency in Ethiopia that specializes in innovative conceptions. It was originally founded in 2010 and had been providing services to various companies it was later reestablished to give specialized services under the name Digital Addis. The services provided include :
- Branding
- Web Hosting
- Web development
- 3D modeling
- Animation
- Marketing
- Google listing
- Video production
Digital Construct Is an innovative agency providing digital marketing services including website development and digital products that are AI centered. Their team of experts is dedicated to providing businesses with the tools they need to succeed in today’s digital age. Their attention to detail and expertise has earned them a reputation for excellence, making them the go-to choice for businesses of all sizes. This agency offers the following services:
- Social media marketing
- Content marketing
- Creative video production
- Search engineer optimization
- Influencer management
- web design and development
Despite being a newcomer to the scene, Digital Construct has already made a name for itself by working with some of the biggest names in Ethiopia, including Ethio-telecom/Telebirr, Abyssinia Bank, and others.
Even though, it is still relatively small compared to other countries in this industry, digital marketing in Ethiopia has a significant potential for growth and development.
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