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The tipping platform for Influencers

Before diving straight into the tipping platform that will be discussed in this blog post let’s explore influencer and influencer marketing. These days influencer marketing has significant power in the digital marketing sector. It seems to be taking over social media marketing and gaining popularity. Influencer marketing is closely related to the word of mouth marketing but it does not rely solely on specific recommendations.

What is an influencer? 

Influence is defined as the capacity to have an effect on the character, development, or behavior of someone or something. An influencer is a person with the ability to influence buyers of a product or service by promoting it on social media. Influencers can originate from a wide range of locations. Any private, group, brand name, or place could possibly be an influencer. 

What is influencer marketing? 

Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. But it doesn’t just involve celebrities. Influencer marketing involves a brand collaborating with an online influencer to market one of its product or services. Engaged audiences typically follow these content developers. Marketing to them through out various social media platforms allows your company to extend the scope, enhance brand name awareness, and generate brand-new leads for your sales funnel through buyer personalities. You can utilize influencer marketing as either a standalone tool or as a means to promote your additional marketing operations.

Some of the benefits of influencer marketing include: 

  • Boost brand awareness & reach 
  • Boost credibility & trust
  • Mutually beneficial partnerships
  • Enriched content strategy 
  • Boost SEO &  RIO
  • Affordability 

 

Jami

Jami is a platform for individuals, content creators, businesses, and charities to easily support and stage their works. It focuses on allowing users to create a  one-stop-shop link that displays all your links in one place. It focuses on allowing individuals to have one link to showcase, share, and ultimately monetize their works. It is a great tool for content creators since it allows them to create only one link to their microsite where you place unlimited links and also accepted payments. With Jami, they can add a unique Jami URL to all the platforms and places you find your audience. Then use that QR code to drive offline traffic online. 

Advantages of Jami include: 

  • simplify the way you share multiple links
  • allows users to collect money 
  • can be used to accept tips, crowdfunding, and donations
  • can be used on platforms like:
      • Social Media 
      • Email signatures, 
      • Video descriptions
      • live streams
      • Webinars 
      • QR codes

How does it work? 

Jami lets you share your Jami link on all of your social media platforms and allows your followers to easily view and engage with your important content. Moreover, by using QR codes to display your Jami link in offline places you can drive online traffic to your links as well. 

 

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Onlinelearning

Online learning platforms in Ethiopia

Online learning also referred to as e-learning has become the most preferred and easy way of learning to acquire knowledge. Online learning refers to instruction that is delivered electronically through various multimedia and internet platforms. To implement this process an online learning platform, which is a web-based software application proving a virtual environment for learning and teaching is required. It allows instructors and students to interact with each other and access educational materials through the internet without benign physically present. They can be used for formal education, training, and professional development. 

In Ethiopia, there are many emerging e-learning platforms like the ones mentioned above, that are indigenous and rich with a variety of courses. They provide learners with great flexibility, access to educational resources, support,  and new means of interaction. Some of the promising online learning platforms are listed below:

1. ALX

ALX is a leading technology training provider, built to accelerate the careers of young Africans through the technology and professional skills that enable them to thrive in the digital economy. It provides a wide range of training along with its partners – Mastercard Foundation and The Room and provides certification upon completion. ALX has now its own space in Ethiopia, and it is being used by many of the youth in the country to enhance their skills. There are plenty of programs that tach tech skills at ALX. It aims to develop well-rounded tech professionals who are equipped with both the technical proficiencies and soft skills that will enable them to thrive in the future of work.

2. Muyalogy

Muyalogy is another online learning platform that recently emerged, It is an innovative full-service learning platform that produces, markets, and manages online courses in a variety of fields, such as photography, Design, Digital marketing, Cake decoration, … etc. The platform is accessible via web and mobile applications, making it easy to access the course at any given time, from anywhere.

3. Gebeya Traning

Gebye Training is providing a software engineering and IT training academy in Africa, It aims to produce African IT talent and provide online training programs like web, mobile development, graphics, and digital marketing. 

There are also other online learning platforms that offer courses on their e-learning platforms. Some of the learning platforms that offer a wide range of courses and programs include: 

  • Coursera
  • Udemy
  • Edx
  • Khan Academy
  • Skillshare

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